Needed to upgrade my car's music system. Walked into the shop & indicated what I needed done. While speaking to the gentlemen at the sales counter, the owner of the shop walks upto me and says he will personally look into the matter. He tells me it would take about 30 minutes to do. I agree expecting him to tell one of the many engineers around to do the needful.
Instead much to my suprise he rolls up his sleeves and does the work himself. ! Cutting / drilling / rewiring / tuning / installation, completing the work in a jiffy, making it a point to explain to me what he was doing all the while.
He then shakes my hand, tells me the work is complete and to contact him anytime if there is any problem and walks away to next customer .....
I havent seen this happen for a long time, where the owner of a fairly large shop, employing several people comes forward and does the work for you himself. It kinda makes you feel special & important, makes you want to come back to the same shop the next time plus recommend this shop and & its services to others.....
Now this is what I call 'marketing...'!!!
